—> Corporate style
—> Packaging
—> Creativity and communication
—> Digital/SMM
—> Web development
—>Brand strategy
An important step for those aiming to build a strong and recognizable brand. Let's create a unique identity that captures the attention of the target audience and develop a vision along with concrete steps
Market and Competitor Analysis:
·Identify who the brand will compete with and what competitors lack. Create a map and find our niche.
Brand's Target Audience Analysis and Insight Search:
·Choose the key audience, determine their lifestyle, desires (pain points), and most importantly, why they need it (insights). Knowing this, we'll formulate the brand values that will meet consumers' needs and, as a result, preference for your brand.
Positioning:
·Develop a unique way of perceiving the values and features in the minds of consumers compared to other brands in the market.
Determination of Rational and Emotional Advantages:
·Formulate rational and emotional evidence of the brand's promises - an answer for the target audience on why they should choose your brand over competitors.
Customer Journey Mapping:
·Present situations where and under what circumstances the customer interacts with the brand. An important aspect for building effective communication.
Vision and Mission Development:
·Without a mission, it is impossible to capture the hearts of customers.
Brand Archetype and Tone of Voice Determination:
·Who is our brand: explorer or rebel, scientist or lover. Or perhaps, all of them together, and it happens))
Selection of Communication Channels and Strategic Messages:
·Formulate the basic communication strategy: set goals for 1-3-5 years. Determine messages for key audiences.
—> Naming
You have an understanding of the concept of the brand, its positioning, the target audience. Time to start working on brand identity. The first step is an apt name.
To create titles, we involve copywriters with a humanitarian and mathematical mindset in order to find the most diverse options.
The internal stage of development includes several iterations: first, we generate up to 100 variants, which are carefully analyzed for concept compliance, undergo phonosemantic analysis, media mention tests, and a check for the possibility of registering a suitable domain name.
• We present a short-list of 10-20 best options.
• Choosing a name:
• You choose 2-3 options.
• We conduct a patent inspection, receive a Patent Attorney's Opinion and recommendations on the possibility of registering the corresponding TM*
• If no title receives a favorable recommendation before registration, we develop additional options and present a second short-list of 7-10 titles.
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