Zerno Beer

Client:

Zerno, unique isotonic zero alcohol wheat beer, one of a kind in Ukraine.

Task:

Naming, development of a label, which may emphasize the uniqueness of the product and create emotional interest in the brand without using a large communication budget.

Solution:

Isotonic drinks are well-known among sportsmen due to their unique feature providing quick recovery of the body after exercise. While working on the central image of the label, we created a symbolic association with sports via reinterpretation of images of the Ancient Greek gods of Olympus. Bold color decisions helped to interpret familiar images in a modern style. That approach provided broad communication opportunities at low production costs.

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