крайна (krajna)

ТМ “Крайна Закарпатська” (“Transcarpathian Krajna”), bottled drinking water.

Positioning, naming, branding, design of a bottle and a label.

The name “Transcarpathian Krajna” is intended to emphasize the region of water extraction. We have developed a unique shape of the bottles, the design of which is based on modernized Transcarpathian patterns. The label design is in the line with the theme of national patterns, and at the same time their shape alludes to the shape of silicon crystals.