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HTL

HTL
Client:

Hospitality industry association


Task:

Branding of the umbrella public organization for hoteliers, restaurateurs, travel agencies, carriers, museums etc.


Solution:

Our specialists have developed a universal building-set design, which gives an opportunity to differentiate various lines and diverse business geography of association’s participants remaining in the common visual system.
The visual attributes of the brand are built in the coordination area of Ukrainian ethnicity and the visual metaphor of windows, which symbolize different lines of activities, as well as the opportunities created by the association for its members and clients. The “windows” are combined in the joint system, and reflect the integrity of the worldview and adjacent goals of the members of the association.

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