Partners of the Agency invited us to develop a new brand of gift certificates. The main task was to create not just a brand, but the real party. We needed to make up the feeling of happiness arising each time, when the box and other attributes come in contact with both – not only those who receive, but also those who give presents.
The basis for the new brand is the emotionally charged name “Happy Pappy”, which evokes the image of joyous Pippi Longstocking.
That extravert turned the world upside down: vivid colors and emotional images are in all communications of the trademark, from the packaging and display stands to the web-site and social networking accounts.