Happy Pappy

Client:

Happy Pappy

Task:

Partners of the Agency invited us to develop a new brand of gift certificates. The main task was to create not just a brand, but the real party. We needed to make up the feeling of happiness arising each time, when the box and other attributes come in contact with both – not only those who receive, but also those who give presents.

Solution:

The basis for the new brand is the emotionally charged name “Happy Pappy”, which evokes the image of joyous Pippi Longstocking.
That extravert turned the world upside down: vivid colors and emotional images are in all communications of the trademark, from the packaging and display stands to the web-site and social networking accounts.

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