Grab

“Жива кухня” (“Living kitchen”), the leader in production of healthy sweets and other eco products for the whole family.

Strengthening of brand position for Grab, development of the brand concept, and the packaging design.

Everyone can become a superhero. Our superpower is our mood. Being on the positive side, even everyday errands are done faster and with more fun. “Grab your mood. Grab your opportunities. Change the world,” – this is how we’ve put the brand idea into words. For any shade of mood, we have created 14 unique surrealistic illustrations and 14 wishes for a superhero on each package. As a result, the brand has found its unique image and deep ideology, and the new style has created wide opportunities for non-standard and interesting communication with a consumer.