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Grab

Grab
Client:

“Жива кухня” (“Living kitchen”), the leader in production of healthy sweets and other eco products for the whole family.


Task:

Strengthening of brand position for Grab, development of the brand concept, and the packaging design.


Solution:

Everyone can become a superhero. Our superpower is our mood. Being on the positive side, even everyday errands are done faster and with more fun. “Grab your mood. Grab your opportunities. Change the world,” – this is how we’ve put the brand idea into words. For any shade of mood, we have created 14 unique surrealistic illustrations and 14 wishes for a superhero on each package. As a result, the brand has found its unique image and deep ideology, and the new style has created wide opportunities for non-standard and interesting communication with a consumer.

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