E-Tec

AutoChemie Bitterfeld GmbH

AutoChemie Bitterfeld GmbH is one of the most promising companies in Europe, which operates on 5 continents in 50 countries, and has Ukrainian roots.
During the project, we needed to solve the following tasks:
- motor oil repositioning;
- restyling of packaging.

The research has shown that the average consumer does not really understand engine oils. At the same time, they instinctively consider European production (Dutch and German especially) to be one of the most important characteristics of oil quality.
Therefore, we made a decision to put a special emphasis on the German origin of the product, both in packaging and in communication.
The design concept of the packaging is based on a reinterpreted image of an engine: on the one hand, its individual parts appeal to the sphere of product using; on the other hand, they create aesthetics and draw attention while placed on a shelf.