ТМ “Дюна” (Duna), hosiery products.
Positioning, rebranding, packaging.
The research was carried out, the new category policy and new positioning were defined, product design recommendations were worked out -– the whole brand was completely renewed.
We have developed the new modern logo clear for customers of domestic and foreign markets, as well as equally convenient for use on both packaging and sign-boards. We have created packaging for a wide range of cotton hosiery and polyamide tights. The transitional design concept for the retail layout has been developed.