“Дружище” (“Buddy”), a chain store of tapped beverages
Creation of a new style, development of branding standards for speciality retail regarding a large number of retail outlets configurations.
For the company, being friendly with a client is a key component in brand positioning. It is also the main difference from competitors. That is why, for the basis of the new sign, we put the letter “Д” stylized as a smiling face.
The combination of colors forms an association with the product. We created the branded graphics for icons with different moods, which show cases of product consumption. All of it provides the company with broad communication opportunities. We made a modern, light-hearted, interesting, and perceivingly friendly style that fully conveys the values of the brand. The style has turned out to be universal and will work on any media and in various conditions of retail outlets configurations.