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Bugeuli

Bugeuli
Client:

ПЦ “Система” (“System”)


Task:

The company has already been successfully distributing wines in Ukraine for some time. Being engaged in a good partnership with the management of the Georgian winery and having exclusive conditions, the company decides to create its own trademark of high-class Georgian wine, born in the Racha region, which is the most favorable for growing grape varieties especially tasty particularly for winemaking.


Solution:

The new brand has received a name Bugeuli in honor of the area from the Racha region, one of few blessed places where Aleksandreuli and Mujuretuli grow – the special Georgian grape varieties used for producing Khvanchkara.
The labels are designed on the basis of unique illustrations depicting national Georgian dances, and each one of them conveys the character of the wine through the mood of the dance.
Very soon after its launch, the brand became a leader in sales among Georgian wines in Ukraine.

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