—> Corporate style
—> Packaging
—> Creativity and communication
—> Digital/SMM
—> Web development
—>Brand strategy
An important step for those aiming to build a strong and recognizable brand. Let's create a unique identity that captures the attention of the target audience and develop a vision along with concrete steps that will transform your trademark into a brand.
Market and Competitor Analysis:
· Identify who the brand will compete with and what competitors lack. Create a map and find our niche.
Brand's Target Audience Analysis and Insight Search:
· Choose the key audience, determine their lifestyle, desires (pain points), and most importantly, why they need it (insights). Knowing this, we'll formulate the brand values that will meet consumers' needs and, as a result, preference for your brand.
Positioning:
· Develop a unique way of perceiving the values and features in the minds of consumers compared to other brands in the market.
Determination of Rational and Emotional Advantages:
· Formulate rational and emotional evidence of the brand's promises - an answer for the target audience on why they should choose your brand over competitors.
Customer Journey Mapping:
· Present situations where and under what circumstances the customer interacts with the brand. An important aspect for building effective communication.
Vision and Mission Development:
· Without a mission, it is impossible to capture the hearts of customers.
Brand Archetype and Tone of Voice Determination:
· Who is our brand: explorer or rebel, scientist or lover. Or perhaps, all of them together, and it happens))
Selection of Communication Channels and Strategic Messages:
· Formulate the basic communication strategy: set goals for 1-3-5 years. Determine messages for key audiences.
—> Naming
You have an understanding of the concept of the brand, its positioning, the target audience. Time to start working on brand identity. The first step is an apt name.
To create titles, we involve copywriters with a humanitarian and mathematical mindset in order to find the most diverse options.
The internal stage of development includes several iterations: first, we generate up to 100 variants, which are carefully analyzed for concept compliance, undergo phonosemantic analysis, media mention tests, and a check for the possibility of registering a suitable domain name.
• We present a short-list of 10-20 best options.
• Choosing a name:
• You choose 2-3 options.
• We conduct a patent inspection, receive a Patent Attorney's Opinion and recommendations on the possibility of registering the corresponding TM*
• If no title receives a favorable recommendation before registration, we develop additional options and present a second short-list of 7-10 titles.
—>Logo and corporate identity
The logo and design style of a brand are its visual language, which helps to clearly convey the brand's values to target consumer groups. If you already know your brand's positioning, it's time to learn how to communicate it to your consumers in a language they understand.
Stage 1. Immersion workshop:
1. We discuss your brand positioning.
2. We analyse competitors' identities (visual techniques), design trends abroad and in the relevant domestic market. We discuss references.
3. We agree on a vision. We form technical specifications.
Stage 2. Development of a logo and a comprehensive design concept (corporate identity).
To find the most effective solution, we involve several diverse designers working under the guidance of an art director.
We present you with 3-4 solutions that, according to preliminary consumer tests, best match the brand concept. Each logo is immediately demonstrated in a comprehensive design concept. This means that even if imagination is not your strongest skill, you will still be able to ‘see’ what your brand will look like. In the sketches, we demonstrate how various corporate and communication materials of the brand may look like*.
*The agency selects the materials for demonstration at its own discretion in order to best demonstrate the features and strengths of each concept.
—>Guideline
If you have a large team within your organisation, if various specialists are working on implementing your brand strategy, then guidelines (a book of standards for working with corporate graphics) are absolutely essential. Let's define the standards that, when followed, will ensure the integrity of your brand.
It consists of the following sections (the content is not fixed and can be changed to suit your specific needs and the characteristics of your business and brand):
1. Basic elements
Logo, corporate graphics, fonts, colours
2. Corporate style
Letterhead, PPT and WORD presentation templates, business cards, branded diaries, pens, badges, etc.
3. Souvenir products
Ideas for interesting branded gifts for customers and partners
4. Office design
External navigation, entrance design, brand elements of interior design (signs, pointers, decorative elements, etc.)
5. Principles of creating advertising materials
Matrix grids and rules for creating layouts for different types of media. Brand voice tone.
6. Company transport
From cargo to personal vehicles
7. Social media design
Design templates in the required sizes, under the rubricator
*The structure of the Guideline is tailored to your actual needs: we will remove everything unnecessary and add everything that is really needed.
—>Packaging
You have a cool product and want to be sure that it will sell itself on the shelf. Then it simply needs equally cool packaging. Of course, this will not save you from marketing costs for promotion, but it will reduce them - guaranteed.
Stage 1. Immersion.
· We discuss your brand positioning.
· We analyse competitors' packaging, foreign design trends and trends in the relevant domestic market. We discuss references.
· We agree on a vision. We draw up technical specifications.
Stage 2. Packaging development.
· Prepare 3-4 packaging design concept options. Demonstrate which elements play a role in shaping a coherent brand image and which will help
with differentiation.
· If necessary, we develop unique form factors (boxes, PET, glass, etc.)
· We develop basic packaging (the first packaging for each line or for each form factor): we include all the necessary technical information.
· We develop all other (serial) packaging based on the principles laid down in the basic packaging.
· We check everything and do a test print. We check everything again and finally prepare it for printing. If necessary, we stay in touch with the printing house and
go to the start of the print run.
· If you have a huge assortment, we create a ‘Packaging Creation Standards’ guide, thanks to which all subsequent packaging can be made according to
the specified rules by any other designer.
—>Web development
We will create a web space that ensures an effective online presence, taking into account the brand concept, its strategic and communication goals. We will make sure that your target audience finds it interesting and convenient here, and that they want to buy from you.
1. Develop the structure
· Define the tasks and create the appropriate website structure. Write down what pages and information blocks we have.
· At the same time, decide whether a website builder is sufficient or whether it is necessary to write manually.
2. Let's write the texts.
· Next, copywriters work on the texts for each block, finding:
-- the most meaningful word forms
-- the optimal text length
-- language that is understandable to the target audience
· They insert the necessary keywords into the texts.
3. We create the design.
· In the next step, we draw the design:
-- adhering to the brand's corporate style
-- placing visual accents, providing entry points
-- using graphic elements that ensure quick reading of information, clarity, and interest for the target audience
· We also think about what animation features to add.
4. We lay out and adapt
· Next, we lay out and adapt for desktop and mobile versions.
—>Digital and SMM
You have already maximised your brand (worked on the concept, identity, etc.), it is already at ‘level 80’ - your audience will definitely fall in love with it. There is just one small thing left to do - you need to present yourself properly. One of the most important points of presence and promotion of the brand is the Internet, so let's maximise it!
1. We will develop a digital and/or SMM promotion strategy.
· We will analyse your current situation and competitors.
· We will set KPIs and develop a clear action plan
2. Prepare creative materials:
· Develop creative solutions for digital
· Create visual templates for SMM
· Launch. Analyse and adjust.
3. Conduct a test period. See what works and how. Make adjustments.
Our clients
Awards
our achievements
